One of the most important aspects of businesses that demands the most time and capital is Customer Relationship Management (CRM), without a doubt. It helps your business to engage with customers more efficiently and manage the relationship. CRM software increases the lead by 30% and improves productivity by over 35%. Ninety out of a hundred companies use CRM to improve their sales through its data-driven solutions. In this blog, we compare Zoho CRM with Microsoft Dynamics CRM and learn how one is different from the other in terms of pricing and functionalities to give an idea to the customer to choose according to their business needs.
What is Customer Relationship Management?
Customer Relationship Management (CRM) Software helps businesses manage customer interactions. CRM software provides tools to help companies to track customer information, communicate with customers, and analyze data about how well they’re doing.
Companies use this data to improve future interactions with customers.
Why Does a Business Need a CRM Software?
Here are the top 5 reasons why companies should have a CRM:
1. CRM software lets companies automate many business processes, including order entry, inventory control, billing, and customer service.
2. It helps organizations stay organized in accessing customer information, creating reports, and sharing documents.
3. CRM software helps businesses increase revenue by providing better customer service, increasing recurring purchases, and developing stronger relationships with existing customers.
4. It helps in keeping businesses competitive. CRM software makes sure that companies have accurate customer information at all times. Companies don’t miss out on opportunities to sell to potential customers.
5. CRM software can save businesses money by automating some of their business processes and eliminating manual tasks.
There are many CRM software available in the market. This blog will focus on the two main Zoho & Microsoft CRM
Microsoft Dynamics CRM (simply called Dynamics) is a customer relationship management software developed by Microsoft. Dynamics CRM was launched in 2006 and has become the de facto standard for enterprise sales, marketing, service, and support applications.
Zoho CRM software is a cloud-based CRM solution from Zoho. Both these solutions offer almost similar features.
Comparison Between Zoho CRM Vs Dynamics CRM
The question is, which one should you choose?
Let’s compare these two on some of the most common business concerns that are:
1. Functionality Comparison – Zoho vs. Dynamics CRM
Zoho CRM offers marketing, sales, finance & HR value. It also has an advanced feature of email automation for lead generation. The finance functionality has features like:
- Inventory management
- Expenses & invoicing
It’s a cloud-based solution with an initial storage of 5GB.
Dynamics 365 also offers marketing and sales value along with customer service, project automation, field service, and social engagement functionality. It is also a cloud-based solution with a storage of 10GB per organization.
Both have a sandbox environment, but Dynamics 365 comes with an additional cost.
Zoho CRM is easy to use, innovative, & has a friendly UI. While Dynamics 365 may require some training & setup to use it at its best.
2. Customization Comparison – Zoho vs. Dynamics CRM
The customization options for Zoho one CRM are available on the website. Most of them are cosmetic, which raises the question of the platform’s flexibility. But, there are a few companies that also offer Zoho customization.
Dynamics 365, on the other hand, natively integrates with Office365, SharePoint, & Outlook, and social media. Since Dynamics 365 has been in the industry for more than 25 years, it has more scope for development than Zoho one CRM.
While Zoho offers reliable solutions, they’re less when compared to Microsoft Dynamics 365 CRM.
3. Price Comparison – Zoho vs. Dynamics CRM
One of the main concerns for any business while looking for CRM software is the pricing plan & the features that come with it.
Zoho CRM’s most significant advantage is its “low cost of entry.”
For a company of fewer than 3 users, Zoho is free. And its basic plan starts at a low price, which comes with a sales & marketing package.
Microsoft Dynamics 365 CRM‘s licensing is a bit more than Zoho CRM. But the basic plan doesn’t cover a lot. The customer engagement plan license will cost more per user. Regarding customer support, Zoho’s top-level support costs $25 per organization per month without any initial development costs. While Dynamics 365 support is included in the licensing fee.
When compared to the pricing plan, Zoho is an affordable solution.
What’s the Best Option? Zoho CRM or Dynamics 365 CRM
Both CRMs offer similar functionality but differ in pricing, deployment options, and user interface.
If a business is more interested in a single set of functionality & a low-cost CRM solution, Zoho is the best option.
But if a business or organization is looking for much greater functionality & has a high budget to invest in CRM software, then Dynamics 365 is the option.You can try both solutions for 30 days before deciding which suits your needs better. If you choose to go with Zoho CRM software, you’ll get access to additional modules such as project management, document management, and eCommerce.
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